"I thought I cared, until I had to care for my dad."

Dear Fellow Primary Caregiver,

For years, I thought I understood caregiving. As an investment banker, I advised owners of home care companies, and as an owner myself, I built a company dedicated to helping families care for the people they love.

Then my dad needed care.

My siblings and I began noticing changes at different times. For me, it started when my dad would call several times in a row and then ask whether I had called him. Living nearly 3,000 miles away, I initially dismissed it. Then my mom began calling too, and eventually we faced the reality that my dad needed around-the-clock care and supervision.

That experience changed how I view caregiving—and Entrust Senior Care.

I learned that caregiving isn't simply about completing tasks. It's about preserving someone's dignity, giving families peace of mind, and being there when they need you most.

When we send a caregiver into someone's home, we're not simply filling a shift. A family is entrusting us with someone they love. I don't take that responsibility lightly.

If someone you love needs care, you don't have to navigate this journey alone. I've now sat on both sides—as a home care owner and as a son trying to make the right decisions for his dad.

That's the experience and compassion behind Entrust Senior Care.

With gratitude,

Ric Hepburn, Jr.
Founder, Entrust Senior Care